Welcome to The Demand Generation.  A blog about all things having to do with digital marketing, e-commerce, analytics, and lead generation. What is demand generation? According to Wikipedia, Demand Generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services.  Demand generation is a fairly new concept to describe the process of generating interest in a company’s products or services by using multiple components of building product awareness, targeting appropriate consumers, and ultimately closing a sale.

The goal of this blog is to share insights and best practices of demand generation across many industries and verticals and create a valuable resource for demand generation enthusiasts such as myself.